Why I Am Not All-In On Facebook Advertising & Why You Shouldn’t Be Either. Plus What I Am All-In On!

Are you all in on Facebook advertising? Starting to wonder if Facebook advertising is going to be profitable, long-term? Is are very important questions if you desire to build a truly sustainable business online!

This video shares my personal take on why I'm not all in on Facebook advertising… And why I recommend that you don't go all in on Facebook advertising, either.

There definitely is an argument to be made for the power of Facebook advertising, but the data used for that argument may be old news. At some point the cost per lead, cost per click, cost per impression on Facebook will price out many of the smaller advertisers.

This is because big businesses with multibillion-dollar advertising budgets will continue to move into the Facebook advertising space effectively destroying businesses that are built on arbitrage doing Facebook clicks and sales.

If you been in the Internet marketing game long enough you will notice that this is the exact same cycle that Google ad words experienced, years ago.

Even Gary Vaynerchuk continues to brag about his five cent clicks for the keyword "wine" back in the day. Now he is very nonromantic about the fact that that same click would cost nine dollars.

This is the exact direction Facebook advertising platform is going… The only question is when will the prices get to a point that you cannot afford conversions from Facebook advertising anymore?

The question is not if! It is when.

This is why I recommend everyone is building an authority based website in order to become an expert in their niche. This is how you get sought out for advice, services, product recommendations, etc.

When you have achieved this level of expert status, the entire Internet marketing, and online entrepreneurship game gets easy.

But there are so many fake gurus out there promoting how easy Facebook ads are to make money with… But the numbers are beginning to change. And as we enter the fourth quarter when many corporations dump the rest of their 2017 advertising budget in for the holiday season, we will be seeing new levels of competition on Facebook ads that we've ever seen before.

My goal this video is not to create fear, but to help you understand the reality of the situation.

If you are already building an authority website, great… It is worth all of your time and energy!

If you have not yet begun building an authority based website, now is the time to start… If you're getting leads and customers from Facebook within your key performance indicators, great! Keep that going to, and simply begin to invest a little bit of your time and budget towards authority site creation in addition to Facebook advertising.

If you're finding the Facebook advertising game to be more difficult than expected and you're not able to get leads and customers within your KPIs, building an authority site is my personal recommendation for growing a successful business online.

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26 Responses to “Why I Am Not All-In On Facebook Advertising & Why You Shouldn’t Be Either. Plus What I Am All-In On!”

  1. Your Real Estate Whisperer

    Oct 02. 2017

    Nothing lasts forever. Never put all your eggs in one basket.

    Reply to this comment
  2. Suraj Sharma

    Oct 02. 2017

    I love you man and your way of providing value. It’s 1am here in India, I got your notification. Opened YouTube app, liked your video and now going to sleep. This is the first thing I will watch when I wake up. I know you’re gonna over deliver like you do it every single time. 🙂

    Reply to this comment
  3. Carol Kay

    Oct 02. 2017

    Your videos are just too good. Thanks Miles!!! Do you do any consulting with smaller sized ad budgets?

    Reply to this comment
    • Miles Beckler

      Oct 03. 2017

      Thanks Carol, I don’t do any consulting at the moment… But am working on a possible group program to help a small group of people here towards the end of the year. That couple speaking gigs in Asia that I have to deal with first

      Reply to this comment
  4. Secret Wealth Project

    Oct 02. 2017

    Love your content Miles… been in this game almost 20 years, made millions online and I still learn from your unique angle and experience… great stuff!

    Reply to this comment
    • Miles Beckler

      Oct 03. 2017

      Fantastic! Glad I’m delivering the value and I appreciate the comment

      Reply to this comment
  5. Davin Montrose - TheDavinatorPro

    Oct 02. 2017

    ☑️ Sweet… great video and information Miles. I totally agree with you about building out an authority site and/or authority social presences online. I’ve recently taken the plunge with The Authority Site System and AHPro. This is timely… with the upcoming relaunch of AHPro. Cheers Miles… and thanks for the great vid.👊💪 Inspirational as always…

    Reply to this comment
    • Miles Beckler

      Oct 03. 2017

      Absolutely! I’ve got both of those courses myself and refer to them often… Will be talking up more about them here soon!

      Reply to this comment
  6. big boslo

    Oct 03. 2017

    This crazy free-Advertisement give me 18 sales always https://goo.gl/Fesqwh

    Reply to this comment
  7. Awaken LLC

    Oct 03. 2017

    You hit on exactly what I’ve been sensing. I’m hearing from so many people about ads that used to perform well falling off. I also recall chatting with a FB ad rep who told me the platform was basically thrashing for a couple weeks because Hubspot Marketing released so many ads for its clients. I think it’s the sign of things to come, and come quickly. Thanks for spelling it out. Sometimes you need to hear someone else say what you’re piecing together before you really believe it.

    Reply to this comment
  8. GreenSequoia

    Oct 03. 2017

    Hi Miles,

    Thank you for the content, especially on this video. I’m building up a brand and was thinking about running a blog on the site. But if I follow your advice on this, I should create an authority site and then just feature my product as the recommended product?

    Reply to this comment
  9. John Reeves

    Oct 03. 2017

    Miles you are amazing! The content you deliver and more importantly your speaking ability is unsurpassed. So many videos. Are constantly. Edited. And. It. Is. Distracting!!@!!!!!!. You my friend deliver valuable info at an amazing pace and all Youtubers should endeavor to emulate you! THANK YOU FOR ALL YOU DO!!!!

    Reply to this comment
  10. Christine Reynolds

    Oct 03. 2017

    Thanks for this info as a newbie it’s a mind field of where you should start putting your pennies

    Reply to this comment
  11. Micks Gone Bush

    Oct 03. 2017

    Miles Question 1 If you have a sales funnel up and running , just like you have shown in your videos … say Facebook closed tomorrow how would we send traffic to our funnels ??? Question 2, if i have a blog and i am posting new content to it each week how do you get the traffic now days… I am told back linking is bad…( SENUKE) that is old school. Miles a bit about me .. i have tried the internet marketing some years back, The mane issue i had was traffic .. If i can sort that out i would be golden.. Yes as of last week i am back for another go, after seeing your videos… Some say i am a failed internet marketer i say not… what did i learn 1, WordPress I can make a sit in no time 2, hosting.. well i went a bit far with this to the point i learn Linux systems and built my own hosting platform on Amazon AWS DNS SSL you name it CDN …yes i have my own server, I still use the server today, .. Miles thank you for your inspiration … if you can guide me in to a non payed traffic solution for funnels and niche blog.. thanks

    Reply to this comment
  12. Richard Taty

    Oct 03. 2017

    Miles what will be the future in online advertising?

    Reply to this comment
  13. Emeka Chiedu

    Oct 03. 2017

    Man, you answered questions and solved problems that didn’t even initially come to me. Well done MB. Looking forward to more insight on how I can build authority web presence.

    Reply to this comment
  14. Rahul Parmar

    Oct 03. 2017

    Hi Miles, thanks for the videos they are great! You say in this video that FB conversion Pixel needs to be seeded with 25-50 events, but in previous videos you seemed to contradict this and say seeding a Pixel is unnecessary. This is confusing, which one is it?

    Reply to this comment
  15. Tyronne Ratcliff

    Oct 03. 2017

    Solid content Miles! That’s why I love blogging and SEO. I’ve put most of my time,energy and resources into blogging the last couple of years and the results have been great. I love the leverage with blogging plus it’s great for branding and lead generation. It’s all about leverage baby and playing the long game! Have a good one!

    Reply to this comment
  16. James Oconnor

    Oct 03. 2017

    Always ❤ your content! I made it to the end #badass ha

    Reply to this comment
  17. Nick Wang

    Oct 03. 2017

    #badass. Awesome video. Thank you Miles. What do you think is the next Facebook ads?

    Reply to this comment
  18. Spoderman

    Oct 03. 2017

    that’s why you collect emails

    Reply to this comment
  19. Awakened Business

    Oct 03. 2017

    I appreciate you TREMENDOUSLY my brother!! Much love to you!!

    Reply to this comment
  20. Nancy B.

    Oct 03. 2017

    I receive this message. Thank you.

    Reply to this comment

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