Online Marketing: Conversion Optimization Funnel CRO

Exactly what is a conversion funnel? How do you use conversion funnels to your online marketing initiatives? Exactly what is a Certified Public Accountant for startups and e-commerce platforms?

Noble Digital creator and CEO Allen Martinez steps in the studio with Chris Do to describe exactly what it is, and how to use it to own development and profits. As a fellow professional of CORE, Al assists in the conversation on how to see the SKOOL’s internet marketing efforts.

It quickly emerges that you “need to spend loan to make cash.”

1:37 Certified Public Accountant
2:57 MRR Regular monthly Recurring Profits.
5:42 Idea 1 Tie Google and Shopify Analytics together

 

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54 Responses to “Online Marketing: Conversion Optimization Funnel CRO”

  1. Medio Design

    May 15. 2016

    Amazing video, as always. Really helpful. Like Stephen Lee said, I haven’t seen any other video with that level of explanation. Great job guys!

    Reply to this comment
  2. raghad albabtain

    Jun 02. 2016

    Thanks for the great tips on this vid and basically all of your other videos! Great channel!!

    Reply to this comment
  3. Butler Branding

    Jun 19. 2016

    Awesome content, guys! Thank you Al and Chris.

    Reply to this comment
  4. Z

    Jul 09. 2016

    So when you say CPA, is that what you spend on actually acquiring a customer (marketing costs) or is that all your expenses divided by the customer’s annual value? Because you won’t break even if your marketing budget is as much as your sales? I’m a bit confused… this is the second time I watch this video

    Reply to this comment
    • Allen Martinez

      Jul 09. 2016

      Hey Z. It typically means the marketing only. in a digital e-comm sale, there is no “hard-cost” of shipping anything, since Skool is delivering digital files… so there are no expenses except for the Shopify platform fees and original sweat equity time spent making those lessons. What you’re talking about is accountability… typically this is the corporations responsibility… but if your client shares those internal numbers than your excel formual (finanical modeling) should include additional expenses… or in the case of Skool, a 20% Christmas discount, should be factored in as a “cost”

      Reply to this comment
    • Z

      Jul 09. 2016

      I understand that a digital e commerce platform has minimal costs. But what if we are modeling a funnel for a business that has hard costs of goods (materials, labor, etc) would you factor in those costs in your CPA?

      Reply to this comment
    • Allen Martinez

      Jul 09. 2016

      +Z yes you can. As long as you have all that data… You can even get into churn rate ratios if you wish as well…
      This video only covers the “what” and “how”… But over time you should be able to give more complex answers as to “why” which moves you more towards business intelligence. Where do customers drop off and why? What is the purchase cycle and why does it change in different seasons? (Back to school, Christmas)

      Reply to this comment
    • Z

      Jul 09. 2016

      Thanks!

      Reply to this comment
  5. Chris Casey

    Jul 17. 2016

    this is great. I’ve been subbing to you guys for a year and I’m right at the cusp of purchasing core 360. the only thing that’s preventing me is I’m just not sure what I’ll be getting out if it. I have full faith in Chris and Jose, but not sure what the contents will contain. Some ‘trial’ content would no doubt sway me.

    Reply to this comment
    • The Futur

      Jul 17. 2016

      Consider the YouTube channel as trial content. But one kit. We offer 30 day trial. You can return it if you aren’t satisfied.

      Reply to this comment
    • Chris Casey

      Jul 17. 2016

      +The Skool Network I guess I’m not fully aware of all the differences either. When I visit your site Core Strategy Kit is pushed on the home page, and it sounds great. Then when I read about AIB that too sounds good. Does 360 include these both? would be handy if there was a table comparing your key offerings and what’s included in each if them. cheers for the response though

      Reply to this comment
    • The Futur

      Jul 17. 2016

      +Chris Casey good suggestion. Aib is not included. It’s separate.

      Reply to this comment
  6. Mohamed Hassan

    Sep 24. 2016

    It is super amazing to have someone come with a true case study not based on fiction. Ironically this is the first time I learn about your Shopify store, so I suggest you add a link to it in all your videos specially the older and more popular ones.

    Reply to this comment
    • Mohamed Hassan

      Sep 25. 2016

      I see.

      Just as an additional feedback, I have watched more than 20 of your videos back to back and did not know about this offering at all. It was not until, I saw this video. I also check the description almost every time, but maybe I like most people would take rather a fast glance than an actual read through of the whole description, so try to have it more visible under 2 seconds glance.

      There might be an alternative way, as well, to get more exposure for these kits, especially considering the interest your followers have. I know I was wondering or rather fantasizing about a way, where I could have more from the Skool than just these YouTube videos.

      Reply to this comment
    • Mohamed Hassan

      Sep 25. 2016

      I just noted the link now after looking really hard

      “HOW TO SUPPORT THE SKOOL:
      Purchase a CORE Kit: http://theskool.co/collections/all“.

      I suggest you move this link to the end or the beginning of the video description to give it more exposure.

      Reply to this comment
    • The Futur

      Sep 25. 2016

      We do need to make it clearer and more obvious.

      Reply to this comment
    • J.M. H.

      Oct 04. 2016

      Exactly my thoughts! I had no idea about all of what skool offers.

      Reply to this comment
    • The Futur

      Dec 29. 2016

      J.M. H. Good recommendation.

      Reply to this comment
  7. Jacob Campbell

    Dec 13. 2016

    Did you hit that monthly goal?

    Reply to this comment
  8. Kay Chuah

    Jan 01. 2017

    Amazing content!!! Thanks!!

    Reply to this comment
  9. krap art

    Feb 02. 2017

    im 1:07 in and can already tell this is gonna be gold. thanks!

    Reply to this comment
    • The Futur

      Feb 03. 2017

      witch doctor studios design & animation it’s good.

      Reply to this comment
    • krap art

      Feb 03. 2017

      i finished it. its beyond good!
      so insightful. so helpful. thanks for sharing.

      Reply to this comment
    • The Futur

      Feb 03. 2017

      We’re doing a workshop on conversion funnels in 2 weeks.

      Reply to this comment
    • krap art

      Feb 03. 2017

      The Futur is that workshop occurring online or in person?

      Reply to this comment
    • The Futur

      Feb 03. 2017

      Both. Workshop is on Saturday Feb. 11, and we are broadcasting live and will make the video available at a later date.

      Reply to this comment
  10. DreamB Foundation

    Feb 11. 2017

    What type of camera you guys used?, it looks very professional, thanks for such a clear knowledge!

    Reply to this comment
    • The Futur

      Feb 11. 2017

      Canon C100, but I think we were using the Sony A7s on this one.

      Reply to this comment
  11. Maik Krause

    Feb 21. 2017

    Super inspiring video! It’s super cool, that you always go into detail, which makes it easier to understand each of the steps and what’s going on there! Great job!

    Reply to this comment
  12. The Awaiting Table Cookery School in Lecce, Italy

    Mar 03. 2017

    this is good. Keep it up

    Reply to this comment
  13. Moayad Alkhater

    Mar 07. 2017

    Well informed and really a way to have a solid understanding of marketing. Thank you!

    Reply to this comment
  14. Green TwoStay

    Mar 21. 2017

    ‘Thanks!’

    Reply to this comment
  15. Truth and Loyalty Records

    Mar 28. 2017

    I recently bought your AIB. Lots of stuff to sort through, but it looks good.

    There’s something in this video that doesn’t make sense. He says, “how much would you pay for a person at this stage” and they add up to the cpa you were shooting for.

    If you paid a portion of the cpa for every single person you actually got to each stage, you’d end up paying waaaaaay more than your desired CPA. Let’s say I have a $100 CPA, and I decide that I’m paying $10, $30 and $60, at each stage, respectively. I’m actually getting way more people at the $10 mark, since it’s at the top of the funnel and most of them won’t convert. So if I get 100 leads and only 2.5% convert all the way to sale, I’ve actually spent $1,000 before I even get to the second stage, even though my cpa is $100 and my estimated conversion is(2.5 people). That makes my actual customer acquisition cost(filling in the gaps by assuming 50% convert from trial to sale) $700. Remember, I was trying to get that number to $100.

    I tried running this exercise. It seems like it could easily lead to dangerous decisions when those numbers aren’t understood. Can Alan clarify this?

    Reply to this comment
    • Allen Martinez

      Jun 01. 2017

      Very possible. Chris put me on the spot when we made the video. 😉 I would spend a lot more time with an excel sheet afterwards… but these are the broad strokes and really only DATA INTAKE.. for me to analyze a response to afterwards… we’ll call what you’re viewing here: “agile marketing framework” – just to get some flow.. and figure out a framework to work around.. vs. just selling stuff they dont want… or dont need.

      Reply to this comment
  16. Design Commuter

    Mar 28. 2017

    Woooow!

    Reply to this comment
  17. Monika Pospíšilová

    Apr 04. 2017

    Do you use any visitor recording tools to understand visitors behavior and to be able to optimize your shop?
    I used to work with Yandex metrica but I recently found Smartlook -> http://bit.ly/2nunxZA , which free as well and has a much better user interface and functionality.
    What other tool do you recommend to analyze the traffic behavior outside Google Analytics?

    Reply to this comment
  18. Miron

    Apr 04. 2017

    fantastic video – loving the transparency! Thanks 🙂

    Reply to this comment
  19. Roxy Vélez

    Jul 04. 2017

    Loved this!!

    Reply to this comment
  20. Jeremiah Vega

    Jul 14. 2017

    Again, I am blown away. The level of transparency, and succinct, relevant information provided by Chris and his team is astounding. The Futur is by and large a game changer, and if you’re not already a follower, subscriber, and customer, you are very much missing out.

    Reply to this comment

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