How To Stay Ahead Of The Facebook Advertising Game Even With FB’s Changes & New Advertising Options!

Whether you are new to Facebook Advertising or a Facebook Ad vet, the rate of change and speed of new technology for running Facebook Ads changes fast. Here is how I'm keeping up and how you can too!

Don't get left out in this Facebook advertising gold rush! There is nothing like this platform and a strategic investment in your education mixed with implementation can completely change your business and your life!

Personally, I'm most excited about two types of new Facebook advertising products that I have not been implementing for my online business yet.

First, Facebook messenger ads. Second, Facebook live advertising…

Now Facebook messenger ads are very new and may be the future of Facebook advertising…

The ad allows you to begin a conversation with an individual interested in your lead magnet or products directly inside of Facebook chat or their Messenger app… Very powerful because it puts you on the 'friends' level since that is usually who people chat with in Facebook.

To make this new ad strategy even more powerful, you are able to automate the conversation using a Facebook chat bot that will answer common questions and 'warm up' the prospect to the idea of your lead magnet or product.

This is literally harnessing the power of AI for your Facebook advertising campaign and this facebook advertising course goes in depth on how to set up these ads and the facebook messenger chat bot to automate the process of advertising to and building relationships with your audience through Facebook messenger.

Seriously? My mind is blown by how far this technology has come in a few months and there are so few advertisers on Facebook taking advantage of this, that you can easily and quickly get an edge in your business with your strategy.

Second is using Facebook live videos as advertisements… Now this is something my wife and I have been dabbling with recently and are excited to pursue more because Facebook is working to transition itself into a major player in the online video and live broadcasting space.

Right now, Facebook live posts are receiving priority in Facebook's algorithm. This is how my wife and I have been using Facebook live so far, is to gain organic reach.

But, when you present content and even marketing messages effectively, you are able to re-create a webinar like or even video sales letter experience for your users, right there inside of Facebook.

This removes the friction of getting the user to click off to your website and change their user behavior. You are literally able to send warm traffic directly from Facebook lives to checkout pages if you'd like, which is HUGE!

Then, after you get that expanded reach from Facebook by going live, you are able to amplify your reach through running Facebook live ads.

Whether you integrate this to a retargeting pixel so people who didn't watch your whole sales presentation get a 'Facebook live' version…

Or whether you are leveraging Facebook live to focus on individuals in your audience who are not yet on your list, giving them an experience with your content, your teaching and offering them a freebie via your lead magnet… These strategies are powerful!

Beyond those two main segments of Facebook advertising that are new to me and worthy of study… This course offers so much more that I cover in depth in the video.

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24 Responses to “How To Stay Ahead Of The Facebook Advertising Game Even With FB’s Changes & New Advertising Options!”

  1. Smartronix

    Sep 04. 2017

    You’re visiting Texas right now? What part of Texas? I’m near the impact zone of Hurricane Harveys disaster area. Thank you all.

    Reply to this comment
    • Miles Beckler

      Sep 04. 2017

      The wording definitely sounded like I’m there, which I’m not… From all the coverage and how much the greater S. Texas areas have been in my prayers, I’m there in spirit. I’m in Arizona right now. Be safe and be strong mate!

      Reply to this comment
    • Smartronix

      Sep 04. 2017

      Miles Beckler Thanks mate!

      Reply to this comment
  2. Raph Strauss

    Sep 04. 2017

    Don’t understand, you’re putting great content out there, 15min posted a video 13min long, and already one thumb down.. Anyway thank you for the work and content you give on Youtube!

    One quick question on Facebook ads, I noticed FB is showing to myself my own ads, and then when I visit my website it counts it as conversions charging me money, isn’t it crazy?

    Reply to this comment
    • Miles Beckler

      Sep 04. 2017

      Hahahaha, got me some ‘fast action haters’ over here! 🙂

      I always use exclusion audiences, either excluding my email list (with me on it) or excluding the custom conversion audience of people who reached the thank you page (you can just visit your thank you page to use this method)

      As long as you didn’t click on the ad you are good… But all in all, it isn’t a big deal, should be a small amount if any at all… The above methods will eliminate that from happening.

      Reply to this comment
    • Raph Strauss

      Sep 04. 2017

      Good point! Thank you Miles.

      Reply to this comment
  3. Ryan P

    Sep 04. 2017

    Affilate marketing done right👍

    Reply to this comment
  4. babies shopping

    Sep 05. 2017

    hello there thanks for the info..so what do you think if someone is doing Affiliate Marketing will that be the best to choice , will u get more sales ?

    Reply to this comment
    • Miles Beckler

      Sep 05. 2017

      If you have an affiliate funnel that is already making sales, then Facebook PPC is a great way to amplify that… If you don’t have a tested funnel yet or lead gen system, Facebook is a very good way to test the headlines/ads/’hook’ that can grow your business.

      Ultimately, tho… Successful affiliate marketing is all about growing a list and building a relationship with those on the list… And yes, Facebook traffic is a great way to build a list of people interested in a subject.

      Reply to this comment
    • babies shopping

      Sep 05. 2017

      thanks for the advice…i appreciate that a lot

      Reply to this comment
  5. Ivan Mršić

    Sep 05. 2017

    Hey Miles great video as always…quick question, do you know how can i set my emails so that when an already subscribed member doesn’t get initial welcome sequence everytime he goes and puts his email info for a bonus in my content (pdf, spreadsheet, etc.) i don’t want them to ‘restart’ every time with welcome email sequence. Ty.

    Reply to this comment
  6. Leo Alborzi

    Sep 05. 2017

    thanks Miles. I will get this for sure but does this have a video walkthrough aswell? I hate reading but love watching and listening.lol

    Reply to this comment
  7. Jerry T

    Sep 05. 2017

    Thanks for providing this info, it sounds like a great investment!

    Reply to this comment
  8. ryandelta11

    Sep 05. 2017

    Hey Miles, I was looking at the the three different options available for purchase (full course, lite version and just the funnels). For someone who is not currently making any money and just getting started with affiliate marketing, which option would you recommend buying? $997 would be a lot for me to spend, but would it be worth it in the long run?

    Reply to this comment
  9. Christian G

    Sep 05. 2017

    Hi Miles, thanks for the great vids. I have just a quick question. When you run lookalike campaigns do you ad the targeted interest? I am running a lookalike campaign and have roughly 330K potential reach, when I am adding different interest the numbers are not changing. Thanks in advance, Chris

    Reply to this comment
    • Miles Beckler

      Sep 05. 2017

      I don’t… I let Facebook find the best people out of that look alike for me via a conversion campaign… If the numbers suck (too high cost per lead) I may try narrowing down again, but really, the less limitations on Facebook’s system the better!

      Reply to this comment
  10. CraneRTW

    Sep 05. 2017

    I wish I could order this course but right now I’m trying to make money first before I shell out another $997 and of course I know you make a nice affiliate commissions. I will be continue watching your videos because it is free. Maybe one day in the near future. I’m now learning how internet marketers work together and first I have to learn the strategies and give myself a chance instead of chasing every shiny object.

    Reply to this comment
  11. Amaury Guerra

    Sep 05. 2017

    thank you my friend Miles Beckler ! Always great content.

    Reply to this comment
  12. Advin Illa

    Sep 05. 2017

    I create courses through another website, Do you know what software he use to create this course, it looks so sharp.

    Reply to this comment

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