How to Stand Out From the Crowd in 2018 | 4 Secret Social Media Marketing Tips

The web is getting so competitive; everyone's already advertising on Facebook and Google. ►►Subscribe here to learn more of my secret SEO tips:
Find me on Facebook:
Read more on my blog:

Prices are going through the roof.

Social media marketing, it's already competitive.

How are you going to stand out from the crowd when your mom and dad are already on Facebook?

Hey everyone, I'm Neil Patel, and today I'm going to share with you how you can stand out from the crowd with social media marketing.

Tip #1: Leverage the new innovative channels out there.

Facebook and Instagram are old.

But you know what? On these social sites, they continually innovate.

Who's Facebook trying to be? YouTube. So what does Facebook roll out? Facebook Watch.

It's their version of showing live TV shows, just like YouTube.

Facebook wants a slice of the action.

If you post your video content to Facebook, they'll instantly give you a ton of views.

Why? Because they want you to move all your video content over to Facebook. That's innovative, right?

#2: Be transparent.

The thing with marketing is that everyone sees it for what it is.

Consumers these days see right through the gimmicks.

So whatever you do, do you. But if you really want to stand out with social media marketing, be transparent.

Lying and telling people that they're going to get results that they're not going to get, it's just going to make people hate you.

Look at sites like run by Pat Flynn.

Pat was an architect, and now he's just like, "Hey let me create a blog telling people and showing them "how I'm making money online "and let me even show 'em my numbers "and prove that these are my real stats."

And people love it.

It's all about being transparent, his marketing has taken off, and he's one of the most popular bloggers and even podcasters out there because he's transparent.

And that's the cool part. By being transparent, you're gonna get a following of people being like, "Oh, cool, you're showing all of your amazing moments "and all your terrible moments."

If you want to be transparent with your social media marketing leave a comment with your ideas and I'll tell you if it's going to work or if it won't.

I've tested a lot of this stuff out, like on the Neil Patel blog; I shared my journey all the way from going from zero to a hundred thousand visitors a month.

#3: Use videos.

Look, you're watching me.

You know the past few months I've been doing a ton of videos, I've been going to conferences, events, and you know what people have been saying?

Neil, you have amazing content.

I'm like, "Great you love my content.

"What was the latest piece of content that you liked?"

I'm just trying to get feedback on how I can improve.

And they're like, "Oh, your video on X, Y, and Z topic."

They're not talking about my podcasts; they're not talking about my blog content even though my blog content gets way more traffic.

Everyone's talking about my video content.

Why is that? It's because it's helping me build a deeper connection with you.

Sure, there are lots of comments on my videos, but I also do that in my blog comments.

Why isn't my blog growing as fast? People want videos; it's how they connect with one another. So, create videos.

It's not about text-based content these days; it's not about audio-based content, if you want to stand out from the crowd it's all about videos.

#4: Be a long-term thinker.

Look at Gary Vaynerchuk; you think he's successful, right? He is. Did it happen overnight? No, it didn't.

He had Wine Library TV before that, then he created his agency, then did the DailyVee, and eventually, yes, you're seeing him everywhere, but it took him a long time before he got to where he is.

And the same with me. You think I'm an overnight success?

No, I've been doing this for over 16 years. That's a long time.

No, you don't have to put in 16 years like I am before you start seeing results and making money, but if you want to really succeed in the marketing world, you have to think of it as a three-plus year plan.

Don't expect amazing things in the first six months; you'll see some traction.

After the first year, you're going to start seeing growth.

After the second year, things are going to start skyrocketing.

After three years, assuming you're pushing hard every single week, then things are going to start blowing up.

But, if you don't do it consistently you won't do well. It's all about the long game.

Follow these tips, if you're not sure which one of them you should be leveraging first in your social media marketing arsenal so you can stand out from the crowd leave a comment, I'll respond, and I'll help you out.

And, of course, if you like this video I would appreciate it if you subscribed to my channel that way I can help out more people just like you.


23 Responses to “How to Stand Out From the Crowd in 2018 | 4 Secret Social Media Marketing Tips”

  1. Ciskuss

    Jan 08. 2018

    Are You on drugs? 😀

    Reply to this comment
  2. Pratyush Chaurasia

    Jan 13. 2018

    Another Great Content

    Reply to this comment
  3. Latest Wrestler Mania

    Jan 13. 2018

    Nice bro

    Reply to this comment
  4. Abhishek Rajput

    Jan 13. 2018

    Neil you shared you earned $5000+ when you were 18.But you never shared how many times you failed and how much time it took to learn and figure out new tactic.

    Reply to this comment
  5. Chris Naranjo

    Jan 13. 2018

    Can I start vlogging about my life just for a hobby on YouTube ? Like I’m confused about doing this could you help me to make some content about 5 minutes or more?

    Reply to this comment
  6. Rahul Singh

    Jan 13. 2018

    If Everyone follows your advise seriously, then who will appear first on google or who will stand out, since everyone is following the same strategy?? 😁😁. Thanks for ideas!!

    Reply to this comment
  7. Dipti Tiwari

    Jan 13. 2018

    You always sound so energetic 💖

    Reply to this comment
  8. Rahul Vancruze

    Jan 13. 2018

    Boom! Love your content and energy today aswell! 🙂

    Reply to this comment
  9. Steve Cantrell

    Jan 13. 2018

    You’re very encouraging. Thank you

    Reply to this comment
  10. SwoopyDwoopy

    Jan 13. 2018

    Posting a video on Fb and Instagram about how the company started!

    Reply to this comment
  11. Geoffrey Ashok

    Jan 13. 2018

    Thanks for this amazing video, Neil. Keep going and keep putting out more content ❤

    Reply to this comment
  12. payam hameed

    Jan 13. 2018

    Hi master of network marketing. I want to send you an email can you tell me your email address :))

    Reply to this comment
  13. Kk Ezekiel

    Jan 13. 2018

    Is it still easy to grow a new website from 0-100k in a year with no money. I’m trying to do it but building healthy backlinks is my biggest obstacle. It just seems impossible

    Reply to this comment
  14. Chanaka Weerasinghe

    Jan 13. 2018

    A daily dosage of Neil Patel keeps digital marketing more simplified and interesting!

    Reply to this comment
  15. Vitaly Ivanov

    Jan 13. 2018

    Hi Neil.

    Im in process of taking a step towards being self employed and in the last 3 months I have been educating my self regarding SEO and SEM with you and several other influencers as being my direct references.

    Im thinking about creating a blog/video content about my journey of creating my company. Do you think that is something people would be interested in?

    Thanks for your continuous content.

    Reply to this comment
  16. samit shirsat

    Jan 13. 2018

    Great video
    Thanks for showing us the big picture.
    What is the difference between a post and page in WordPress

    Reply to this comment
  17. A2N 6IG

    Jan 13. 2018

    Where do you test all your seo and marketing tactics to know whether that is working or not? ()()()()()() And Thanks for the video Neil!

    Reply to this comment
  18. cxa011500

    Jan 13. 2018

    Good tips. I know Facebook had video for a long time, but I this is the first time I’m hearing about Facebook Watch. I’ll have to look into. I think I get the process of creating a blog or Youtube channel, but I still feel uncertain about getting started. I’m interested in a lot of things (from tech, to body-weight training, to personal success), but I’m not an expert at anything. Should I do reviews about books I’ve read related to self development topics, or review computer technology and applications that interest me, or maybe give fitness tips I’ve come across? Are there other nches or sub-niches that make more sense?

    Reply to this comment
  19. Salimah Haji

    Jan 13. 2018

    Hi Neil. Thank you for all your golden nuggets. Please provide me with an easy and best steps to marketing and increasing traffic to a shopify store. Should I use Facebook and You tube? Marketing budget?

    Reply to this comment

Leave a Reply