How to Run SEO Experiments

Google is continually changing their algorithm. So how can you increase your rankings and keep up to date with Google's changes?

Well, through SEO experiments. It's the easiest way to see what works and what doesn't.

First, you shouldn't do more than one SEO experiment at a time. If you do multiple experiments at once, you may not know what is working or hurt your rankings.

Secondly, you need to give it time. When you run an experiment, give it a few weeks to see if it is working or not.

You can do this by logging into Google Search Console and see if your rankings, clicks, and impressions are increasing. If they are great. That means your experiment was a success.

Lastly, a lot of your experiments will go wrong. I have run a few experiments that tanked my traffic. For example, I accidentally redirected Google's search bot and my search traffic tanked.

When something doesn't work right away, revert the changes ASAP. Then log into Search Console and have Google re-index your site. Within a few weeks, things should bounce back.

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19 Responses to “How to Run SEO Experiments”

  1. O Que A Vida Me Roubou

    Jul 30. 2017

    Hi nel

    Reply to this comment
  2. Will Chou

    Jul 30. 2017

    thanks

    Reply to this comment
  3. Pankaj Sharma

    Jul 30. 2017

    Nice points, This video was required. Sometimes we lack patience and hope to see the changed results within 2-3 days. But it requires 1-2 weeks.

    Thanks

    Reply to this comment
  4. EngineeringExamples.net

    Jul 30. 2017

    Neil, great video, love all of your stuff, you really provide a lot of value

    Reply to this comment
  5. Dipti Tiwari

    Jul 30. 2017

    Thanks sir!

    Reply to this comment
  6. workfrom homejobs

    Jul 30. 2017

    why are using fetch as google

    Reply to this comment
  7. Android2techpreview

    Jul 30. 2017

    thanks again Neil

    Reply to this comment
  8. Edustenia

    Jul 30. 2017

    Neil, looking fresh in all black! 😊

    Reply to this comment
  9. SANJEEV SINGH

    Jul 30. 2017

    Questions: ” How to do SEO for content in other languages not in English like – Hindi or Tamil ?”

    Reply to this comment
  10. adarsh In

    Jul 30. 2017

    Hi bro, we need tutorial on how to setup plugins like cache and youst.

    Reply to this comment

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