Facebook Watch vs. YouTube | Which One Is More Important for Video Marketing?

Today we're discussing Facebook Watch and why Facebook video is important for online marketing. ►►Subscribe here to learn more of my secret SEO tips:

Today we have another Q & A Thursday, again if you have a comment or a question and you want to answer it on a Q & A Thursday video, leave a comment below, and we may pick it for next week's video. So Adam what's this week's question?

This is your best opportunity to get your questions answered by Neil. I'm reading every single one of your comments so make sure you leave your question in the comments.

This is from Deon, and it says, "Outstanding content Neil. "Quick question though, "How would one access Facebook Watch?"

Facebook Watch is available to everyone. If you're on Facebook and you want just watch videos, like Tom vs. Time, it's amazing.

But you can go Facebook Watch and end up watching amazing content, kind of like what you find on YouTube but on Facebook.

If you want to leverage Facebook Watch and have your own videos on there, yes you can submit them. Eventually, it will be open to everyone but right now it's an application process in which you have to apply to Facebook, get permission, and they'll either select you or they won't.

But it's a great way to get out there. What happens with these social networks is they do whatever they can to crush their competitors.

Facebook wanted to crush Snapchat. What feature did they add on Instagram?

Stories.

Snapchat's growth died down, their stock died. They're still around, they still make money, but their growth just got crushed by Facebook.

Facebook is now trying to go after YouTube. YouTube has evergreen video content like television shows. They want the same thing on Facebook.

YouTube is one of the most popular social networks.
Therefore, Facebook wants some of that action.

To do that Facebook with push video up to the top of people's news feeds. This is when creators want to start pushing out content on Facebook or any social network for that matter. The moment you see they're trying to compete with someone else, and clobber them, that's when you want to make more of the content they're looking for. In this case with Facebook, it's video.

Eventually, I believe, Facebook will start getting into audio content, it's not there yet. YouTube isn't there yet with audio content either.

Everyone wants a visual, but podcasting growing so fast and Voice Search is going to be the new wave. Although many of you guys don't care about it, I can see when I write articles on Voice Search, or I do podcast episodes, the listens, or the readership is a lot lower on those, but that is the future, and you're going to see these guys competing for that.

We'll watch the analytics on this video and see if it just died, as well.

There you go. So what I would do if I were you guys is if you're trying to get the most amount of views on your videos, don't just submit it to YouTube. Submit it to LinkedIn because they lack video content and they are pushing it hard. Same with Facebook, go after Facebook Watch. Try to get your videos in there. You'll get a lot more views. In addition to that, promote your videos to your email list, promote them to your other social profiles.

If you want to leverage Facebook Watch, there's not much you need to know. As long as they're the underdog, they will push whatever they can to your videos to get you to put your content on Facebook over YouTube.

When it comes to promotion, catchy headlines are good. Make sure you're clear with your text and the way you speak because they will start looking at audio files and using the words as keywords to eventually figure out, when people are doing searches, what videos should be there.

Make sure you always add long descriptions or transcripts and all these options will change as YouTube or Facebook Watch gets more and more popular and as they develop it more, but it's the basics, keywords, clear tags, mention the keywords within your video.

Like we're doing now: Facebook Watch.

Facebook Watch.

Mention it as many times as possible (without being ridiculous), because that will help you rank on YouTube and if we're on Facebook Watch we'll get more traffic there as well.

Consider translating your videos into multiple languages and creating subtitles.

We've been doing a lot of tests on this lately. It's not competitive in other regions, but the majority of the population in the world doesn't speak English, so make sure you translate and caption for other languages.

If you have a question that you want to be answered on another Q & A Thursday video, leave a comment below. Maybe we will consider it for next week's video, and we look forward to helping you out.

Thank you very much for watching. Make sure you subscribe and like the video.

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19 Responses to “Facebook Watch vs. YouTube | Which One Is More Important for Video Marketing?”

  1. Rohan

    Feb 22. 2018

    1 comment

    Reply to this comment
  2. Experiments show

    Feb 22. 2018

    2comment

    Reply to this comment
  3. Kaushal Padiyar

    Feb 22. 2018

    Like fb ads and Google ads what r the other social media sources for marketing your new business

    Reply to this comment
  4. Wedoeconsult

    Feb 22. 2018

    How to use Instagram Stories to their best Neil?

    Reply to this comment
  5. Calvin Ochieng

    Feb 22. 2018

    What does it take to build a social network and be safe from being crashed if you are a starter.

    Reply to this comment
  6. Aisha Marash

    Feb 22. 2018

    After watching your videos I decided to follow my passion of blogging (writing) but I don’t know how to promote a blog
    I’m scared to end up having little or no luck with followers
    I also find setting up a block really hard, can you please make a video step by step setting up a blog, designing a blog etc..
    And by the way you are an inspiration.
    Q$A ??

    Reply to this comment
  7. Ride Alongside

    Feb 22. 2018

    What’s the most efficient way to transcribe my video captions? What’s the most efficient way to transcribe them from English to another language? What best practices should I follow once I have my video captioned in multiple languages? Put up all videos with same title, just transcribed in the language of the captions?

    Reply to this comment
  8. Matt Scofield

    Feb 22. 2018

    Great video as always!
    Quick follow up question. If the video has words with images already, should you still add subtitles manually for search engines? Or is it more for user experience?
    Thanks again!

    Reply to this comment
  9. MVH Tech

    Feb 22. 2018

    Hey Neil,

    I have conducted a small survey and research on blogging and vlogging. As of my research 80% of the people love video content and to get something clear, they check YouTube. On the other hand, 20% are satisfied with text content because blogs are so competitive and the results will be so accurate. Both of them are true. So can you do a video on Blogging Vs Vlogging and say about what’s the feature of both? It could be an awesome content. I watch all your videos, just a beloved follower of you.

    Regards,
    Mufeed VH

    Reply to this comment
  10. All about bitcoin khan

    Feb 22. 2018

    Tell me the method for affiliate marketing

    Reply to this comment
  11. Bhagyesh Patel

    Feb 22. 2018

    Thank You, Neil PATEL & Team. You are always at Time.

    Reply to this comment
  12. vignesh Aithal

    Feb 22. 2018

    Niel, “How did made money as a teenager”.

    Reply to this comment
  13. Rohit Gupta

    Feb 22. 2018

    Hi bro, when you gonna make video in Hindi about SEO???

    Reply to this comment
  14. Jay Shashin Patel

    Feb 22. 2018

    Hi Neil, subdomain vs subdirectory?

    Reply to this comment
  15. Yasir Muzaffar

    Feb 22. 2018

    hey Neil nice video, a quick question what to do first after starting the website to ensure perfect SEO growth and website progress

    Reply to this comment
  16. A TO Z TV

    Feb 22. 2018

    Nice!

    Reply to this comment
  17. Yousof Radwan

    Feb 22. 2018

    Hey niel graet stuff ,keep up the good work . I have an idea for you .what about making the first hour after every new video is made for answering questions like one previous video. Thanks for great content. 👍👍👍

    Reply to this comment
  18. Triton Subsea Controls

    Feb 22. 2018

    Hard time getting started with Video I need a step 1 : Go get camera or video source step 2: Hire a director or do it myself step3: upload and play step4 edit video how to build scripts and thumbnails. step 5 how to do seo on this a rank the first week.

    Reply to this comment
  19. Triton Subsea Controls

    Feb 22. 2018

    I think one has to do 10 back to back videos just to get into the system. Thumb nails and good content. over 5 minutes each.

    Reply to this comment

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