1 Simple Social Media Strategy for Getting Attention in a “BORING” Niche

What's the best way to create a social media strategy when you're in a "boring" industry? ►►Subscribe here to learn more of my secret SEO tips:
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Hey everyone, this is Neil Patel, here. I'm with Adam from Viewership.com:

This question is from Ben, and he says, Hey Neil, great advice. Just wondering what your thoughts are on a social media strategy for a dull topic? I'm a mortgage broker in the UK, and it would be great to get some ideas and tips.

If you're in a boring industry, that's okay. I am, too.

I'm in B to B. I'm dealing with Fortune 1000 companies. If I do too much social media that's funny or comedic, it's not going to generate more business.

Sure it may generate the social media views, but that defeats the purpose. What's the point of having millions of views and no revenue?

Building a social media strategy is all about attracting the right audience.

Let's say you're in an industry like mortgages.

Ben mentioned he was in the UK.

I bet you right now, in London, home prices are probably higher than most other places in the world.

Ben, you could be creating infographics on things like the top ten most expensive cities to live in this world.

Create an infographic breaking down the most expensive cities to live.

You can break down home prices, cost of food, cost of transportation, if there are any luxury taxes, and then you could even break down in that infographic top ten cheapest and most affordable places to live.

Or you can do a whole new infographic on the best ten places to live, and you can create a comparison based on school districts, based off of home prices, crime.

You can take that content and share it on social media because everyone has to live somewhere.

It'll usually go viral, get a lot of likes, shares, and you'll start also getting backlinks from it.

When you're creating infographics, use a plugin assuming you're on WordPress, EP Embed Code Generator.

This will allow people to take your infographic, embed it onto their website, which will allow them to link back to you, which will boost your Google rankings as well, so not only are you getting social media traffic, but you're also now getting Google juice from it as well.

If you don't have a social media following, what you should be doing is, go to Buzzsumo, type in articles or keywords related to the content you just created, click the view shares button.

It'll show you all the people who shared that article.

Manually outreach to them. In most cases, they'll respond back and tell you yes, I would love to see it. You send it to them.

They'll share it, and you'll start getting a lot more social media traffic.

You can do the same things with backlinks.

I know your question, Ben, was mainly for social media, but if you're already creating the content for social media, you might as well get some Google love for it as well.

Take that content that you have and share it on the web with other people who link to your competitors.

Take all of the competing pieces, just like the article you found on Buzzsumo, you go to ahrefs.com, put in the URL, it'll show you all the people who linked to that article, you reach out to them, and you ask them to also link to your article.

You have to send out roughly 100 emails to get around five links, and that's okay. It's a quantity game, but you combine the social media strategy with the linking strategy, not only are we getting more social media traffic, but you'll also get more Google traffic.

It's a win-win. I hope that helps you crush it on the web, Ben, and it's okay if you're in a boring industry.

Thank you guys for watching. If you have any questions about social media strategies, leave a comment below. I will answer it.

If you want to be in next week's Q & A Thursday, leave your question below, and maybe I'll select it! Make sure you subscribe, like, share. I appreciate all the love you guys are providing me.

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25 Responses to “1 Simple Social Media Strategy for Getting Attention in a “BORING” Niche”

  1. Clash Universe

    Mar 22. 2018

    Neil i love your videos!

    Reply to this comment
  2. Free Knowledge Foundation

    Mar 22. 2018

    hii neil

    Reply to this comment
  3. sahil nere

    Mar 22. 2018

    What advice you have for a 19 years old who wants to something big in life?

    Reply to this comment
    • ABHISHEK VERMA

      Mar 22. 2018

      Don’t wait for someone’s advice. Just start doing the thing you’re passionate about.

      Reply to this comment
    • sahil nere

      Mar 22. 2018

      That’s the problem I don’t know what to do

      Reply to this comment
    • ABHISHEK VERMA

      Mar 22. 2018

      I would recommend you to go to very silent and pleasant place and make your free of all troubles and think of yourself.
      Think about yourself and find out in which field you’ve interest and do hard work to be best in it.

      Reply to this comment
    • sahil nere

      Mar 22. 2018

      This will work I think

      Reply to this comment
  4. Angshuman Roy

    Mar 22. 2018

    How to optimise for Google’s “mobile-first indexing”??

    Reply to this comment
  5. C. Allen

    Mar 22. 2018

    Hi Neil, I recently purchased a starter website (Myinternetmarketingtips.com). Can you give me some advice to bring it from a clone to a profitable and engaging website? Thanks!

    Reply to this comment
  6. Jason AK Mitchell

    Mar 22. 2018

    This was a great video. I’ve been listening and watching from the very beginning. I’ve got a great question that maybe a little challenging. What kind of content marketing strategy would you advise for someone in the creative arts? Someone who is a musician, actor, painter, etc. What would you say to someone who is in the entertainment field that will set them apart?

    Reply to this comment
  7. Milos Sesevic

    Mar 22. 2018

    Hey Neil, how much time does it take to outreach all those people? I assume you outsource – how much does that cost you (for someone on a budget) ?: ) Thanks in advance!

    Reply to this comment
  8. KD Rocks

    Mar 22. 2018

    How to create the mobile app that goes viral?

    Reply to this comment
  9. Bhagyesh Patel

    Mar 22. 2018

    Nice Tips Neil.
    I think you should Come Live on Youtube to answer small Q & A Once a Week by informing everyone Day & Time.
    See Technical Guruji (Tech News in Hindi) is growing fast.
    His niche is different. But I think This will be beneficial

    Reply to this comment
    • ABHISHEK VERMA

      Mar 22. 2018

      Bro the neil’s growth is slow because the peoples interested in this niche are few in numbers.

      As Technical Guruji is a basic technology and un boxing channel, so their audience is big. And peoples love to see new phones and listen to tech news.

      Reply to this comment
  10. Dipak Vadhadiya

    Mar 22. 2018

    Awesome!!!

    Reply to this comment
  11. ABHISHEK VERMA

    Mar 22. 2018

    What you think of the Facebook data leak in India.

    Reply to this comment
  12. Bir Singh

    Mar 22. 2018

    Hi, google AdWords is better or Facebook ads?

    Reply to this comment
  13. palash vishwas

    Mar 22. 2018

    Hi Neil, am Palash Vishwas from India, Please advice me to run a Articles publishing website.

    Reply to this comment
  14. Upvancing

    Mar 22. 2018

    Wow, some good strategies…

    Reply to this comment
  15. Arbaaz Ibrahim

    Mar 22. 2018

    Hey Neil, Thank you for sharing all this information.
    What website would you recommend for shortening URLs, and what impact do you think shortening URLs makes on a website?
    Thank you.

    Reply to this comment
  16. Dhaval Soni

    Mar 22. 2018

    Hey Neil , greetings. I’m Dhaval, I’m 17 and I’m thinking to launch my ebooks that tells about ’51 ways to earn money online’ but I have no user base so how do I sell the book with zero followers. Tell me some ways that I could just see the spark. Thanks , cheers.

    Reply to this comment
  17. Manav Singh

    Mar 22. 2018

    Great advice Neil!

    Reply to this comment
  18. FlyRyde

    Mar 22. 2018

    Thanks Neil! I appreciate all the content brother. Here’s my question for you. What is your best advice to use a modestly successful social media following into traffic specifically to an E-commerce website?

    I’m in a very crowded industry (Automotive Parts) and I specialize in an ultra niche corner of it. I use BigCommerce and really want to start focusing on driving traffic and scaling up product sales instead of service (my bread and butter currently).

    Reply to this comment
  19. FaRhAn SaEeD

    Mar 22. 2018

    Hii Neil You are Awesome because of super-hard work that give help to other. Love u

    Reply to this comment
  20. Sami Syed

    Mar 22. 2018

    what hosting provider do you reccomend?

    Reply to this comment

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